There’s been a lot of conversation lately about who pays what in a real estate transaction—especially when it comes to broker commissions. While the rules about how fees are disclosed and negotiated have changed, the basic flow of money hasn’t. To help clarify how the financial side of a deal actually works, I often use a simple, and surprisingly effective, analogy. Think ...

Chasing a vision versus escaping a feeling In real estate—and in life—change is inevitable. The market shifts. Lifestyles evolve. Priorities take new shape. And when those changes converge, a familiar question tends to surface: Is it time to move? But beneath that practical question lies something more profound. Are you moving toward something meaningful, or just away fro...

Situated at the heart of Sonoma County, Santa Rosa is a lively and beautiful city in California’s famous wine country. As the county’s largest city, Santa Rosa has a combination of cultural attractions, world-class wine, an exquisite culinary scene, and unique family-friendly events. It’s also considered an education stronghold for California schools, with numerous top-notch...

More people are spending time at home than ever before due to the pandemic. The changing work landscape has resulted in new interior and home design trends as people freshen up their living spaces. How the pandemic has impacted home design trends The pandemic has caused a significant shift toward remote work, leaving millions of people at home for long hours every day. Wit...

Things to Know When Buying a Vacation Home in Healdsburg As the birthplace of California's vaunted wine industry—also its largest wine producer—Sonoma County has long been a vacation destination for domestic and international travelers. It's also the most romanticized version of California's world-renowned wine country region, primarily due to its upscale rural setting a...

Reflecting on 2024: Key Market Insights and What’s Ahead for 2025 The Sonoma County single-family home real estate market in 2024 demonstrated resilience and adaptability amid evolving economic conditions. Despite challenges like higher interest rates, the market showed steady growth, with sellers regaining confidence and buyers navigating opportunities. As we move into 202...

If you’re a fan of history, old buildings, and neighborhoods with stories to tell, Santa Rosa’s historic districts are like a treasure trove waiting to be discovered. Santa Rosa is a city that wears its history with pride, and nowhere is that more evident than in its eight designated preservation districts. These areas protect the architectural and cultural heritage of the ...

How thinking like a project manager can help you stay organized, reduce stress, and close the deal efficiently. When you’re navigating a real estate transaction, the stakes are high. Every step is packed with decisions, deadlines, and documentation. Without a clear structure, it’s easy for things to feel overwhelming. That’s where a project management approach comes in—a sy...