Buying Begins in the Mind: The Shift from Shopper to Buyer If you’ve ever started looking for a home, you know how easy it is to fall in love with the process of looking. Scrolling through listings, imagining possibilities, and touring homes “just to see what’s out there.” It’s part of the excitement, part of the dream. But here’s the truth: browsing homes and buying one are two very different t...

Bringing Humanity Back to the Real Estate Process This month marks my ninth year in real estate. Nine years of guiding clients through one of life’s most personal transitions in one of the most competitive markets in the country. Over that time, one word has come to reshape how I think about this work: connection. Not just networking. Not just exceptional service. But real...

Buying a home isn’t just a financial decision, it’s an emotional journey. Too often, buyers jump in picturing leisurely weekends touring stunning properties and popping champagne at closing. Those moments do come, but they’re only part of the story. Buying a home is often one of the biggest, most personal investments you’ll ever make, and it’s rarely a straight line from off...

If you've ever sold a home, you know: it’s not just a financial transaction, it’s a deeply personal one. And yet, the difference between a smooth, strategic sale and a stressful, reactive one often comes down to one thing: mindset. The most successful home sellers I’ve worked with, regardless of the property, the price point, or the market conditions, share one trait. At so...

There’s been a lot of conversation lately about who pays what in a real estate transaction—especially when it comes to broker commissions. While the rules about how fees are disclosed and negotiated have changed, the basic flow of money hasn’t. To help clarify how the financial side of a deal actually works, I often use a simple, and surprisingly effective, analogy. Think ...

Chasing a vision versus escaping a feeling In real estate—and in life—change is inevitable. The market shifts. Lifestyles evolve. Priorities take new shape. And when those changes converge, a familiar question tends to surface: Is it time to move? But beneath that practical question lies something more profound. Are you moving toward something meaningful, or just away fro...

Situated at the heart of Sonoma County, Santa Rosa is a lively and beautiful city in California’s famous wine country. As the county’s largest city, Santa Rosa has a combination of cultural attractions, world-class wine, an exquisite culinary scene, and unique family-friendly events. It’s also considered an education stronghold for California schools, with numerous top-notch...

More people are spending time at home than ever before due to the pandemic. The changing work landscape has resulted in new interior and home design trends as people freshen up their living spaces. How the pandemic has impacted home design trends The pandemic has caused a significant shift toward remote work, leaving millions of people at home for long hours every day. Wit...

Things to Know When Buying a Vacation Home in Healdsburg As the birthplace of California's vaunted wine industry—also its largest wine producer—Sonoma County has long been a vacation destination for domestic and international travelers. It's also the most romanticized version of California's world-renowned wine country region, primarily due to its upscale rural setting a...

Reflecting on 2024: Key Market Insights and What’s Ahead for 2025 The Sonoma County single-family home real estate market in 2024 demonstrated resilience and adaptability amid evolving economic conditions. Despite challenges like higher interest rates, the market showed steady growth, with sellers regaining confidence and buyers navigating opportunities. As we move into 202...